Friday, August 28, 2009

Google Wrestles Microsoft for Media Spotlight

I'm special, so special.
I got to have some of your attention, give it to me!
~Pretenders, Brass in Pocket


Ah the games companies play trying so hard to get our attention. For the last 6 weeks or so Microsoft has done a fine job of turning the media attention machine on itself, so you just knew that there was no way Google was going to sit still while Bing stole the spotlight. Uh-uh, no way - there was something coming. You could just feel it - and we're not talking about buying On2 last week. That may interest some video geeks, but it doesn't warrant mainstream attention like say changing the way you run your search engine.
((ON2:::::::::Google this week announced it has entered into a definitive agreement to acquire On2 Technologies, a video compression technology company which holds licenses for Adobe for Flash video, Sun Microsystems for Java-FX, Skype for video conferencing, and Movie ...))

Competition breeds innovation and the change cycle is fast and furious. I'm talking of course about
Caffeine, the new search algorithm introduced by Google this week. Oh yes, this is definitely a call for attention. Got mine.

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